In letzter Zeir findet eine Diskussion darüber statt, wie KI den Internetgebrauch verändert. Ich habe dazu Peter selbst gefragt. Hier die Antwort (ich stelle meine meisten Fargen auf englisch)
Frage:
Seine Antwort:I read recently somewhere (maybe in German?) that AI is a danger for traditional websited as more and more people rather ask someone like you than browsing /googling around. Maybe you can find those sources like NYT or the swiss Tagesanzeiger
Es kann doch recht mühsam sein, wegen einer bestimmten Frage x Websiten zu durchsuchen und jene Menge Cookies zu akzeptieren, wenn man einfach Peter die Frage in 1 oder 2 Sätzen stellen kann.Here are several recent and reputable discussions highlighting how AI chatbots and AI‑powered search are reshaping the web — often at the expense of traditional websites:
AI‑powered search threatening web traffic
“Is AI killing the internet?” (The Week, July 2025) argues that AI-driven tools like Perplexity’s Comet, OpenAI’s Operator, and Google’s AI Mode are cutting site traffic by giving users direct answers instead of linking to original sources. The piece notes this undermines a symbiotic web model and diminishes discovery through outbound links
heise online+15The Week+15Tom's Guide+15
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“AI is killing the web. Can anything save it?” (The Economist, July 14 2025) notes a shift: users increasingly consult chatbots instead of search engines, bypassing websites entirely
The Economist
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A NY Post/News Media Alliance-cited report (June 2025) warns major publishers like Business Insider, HuffPost, and The Washington Post have seen visitor drops of 50‑55% due to Google’s AI Overviews, triggering newsroom layoffs
New York Post
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Evidence from German-language outlets
On eology.de (April 2025), an article confirms that while generative AI traffic still represents a small share (~0.2%), it’s growing quickly and already relevant in many niches
eology Online Marketing Agentur
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Heise.de (this spring) reports that tools like ChatGPT and Perplexity often deliver more useful results than classic search engines, performing complex reasoning tasks in minutes—highlighting that users are increasingly saying, “Don’t Google, ask the model.”
heise online+1Evergreen Media®+1
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Contentum.pro (May 2025) quotes a senior Google manager acknowledging ChatGPT is diverting traffic from Google for academic-type queries—especially homework questions in Germany—though commercial searches (and ad revenue) remain relatively unaffected
Contentum.pro
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The paradigm shift in search
A German-language guide on Generative Engine Optimization emphasizes that AI systems (like ChatGPT, Perplexity, Google AI Overviews) are becoming new gatekeepers of content. It explains that content creators now must optimize for AI “answer roles,” not just classic SEO
Tom's Guide+2Evergreen Media®+2de.wikipedia.org+2
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What this means for you
Less traffic & fewer clicks: With direct answers, users often don’t visit webpages, reducing visibility and revenue for publishers.
Need for AI optimization (GEO): If you own a website, consider how your content can become part of AI-generated answers.
Content verification is vital: AI summaries can introduce errors or bias; always cross-check original sources.
In summary, this isn't just speculation—leading publications both globally and in German-speaking regions are sounding the alarm: the rise of AI chatbots and AI-driven search modes is eroding traditional web traffic, forcing both users and content creators to adapt.
Let me know if you'd like full links, a deeper dive into GEO strategies, or examples from Swiss media like Tages-Anzeiger.
Relevant recent articles on AI and web traffic
Is AI killing the internet?
The Week
Is AI killing the internet?
12 days ago
News outlets in crisis mode as Google-led AI search push crushes website traffic
New York Post
News outlets in crisis mode as Google-led AI search push crushes website traffic
Jun 10, 2025
Aber nochmals zu betonen was Peter sagt:
Content verification is vital: AI summaries can introduce errors or bias; always cross-check original sources.